The fourth annual Bell Let’s Talk campaign is next Tuesday, January 28 and we invite you to join us in the conversation and help end stigma around mental illness. On January 28, Bell will donate 5 cents to mental health initiatives for every text message sent, long-distance call made (by Bell customers), tweet using #BellLetsTalk and Facebook share of the Bell Let’s Talk image (by anyone).
The campaign is based on four pillars: anti-stigma, care and access, research and workplace health, with a focus on ending the stigma. Last year over 96,000,000 texts, long distance calls, tweets and Facebook shares helped Bell Let’s Talk raise over $4 million.
We encourage everyone to text, call, tweet and share to help support Canadian mental health and continue spreading awareness within our community. This is an easy way to get involved and help spread the word to drive positive changes in the way Canadians perceive mental illness.
Six time Olympic medalist Clara Hughes will again lead the Bell Let’s Talk campaign and will also embark on Clara’s Big Ride for Bell Let’s Talk this March, riding across Canada to end the stigma around mental health. The journey will support local mental health initiatives and include 12,000 km, 110 days and 95 community stops, with a stop in Calgary on May 30-31.
As a local leader in mental health, the Centre has been chosen as Calgary’s Community Champion for Clara’s Big Ride. This means the Centre will plan, lead and hold a community event featuring Clara. This will further our efforts to increase awareness, reduce stigma and support mental health in our community. The May 31 community event will be a great way to get engaged and help make a difference!
“Our Community Champions are an incredible group of Canadians dedicated to helping achieve a stigma-free Canada,” said Clara. “I want to thank them for their passion and commitment to growing the mental health conversation. Clara’s Big Ride for Bell Let’s Talk would not be possible without them.”
So next Tuesday, we encourage you again to text, call, tweet and share to help support Canadian mental health and continue spreading awareness, and look forward to updates on the event coming this May for Clara’s Big Ride. For more information on Bell Let’s Talk day, visit bell.ca/letstalk.